With new technologies being invented and new elements being launched on social media routinely, you have to keep update yourself on the latest marketing trends and discover what’s going to work for you in the future. Social Media Marketing Companies are in the middle of struggling with some very difficult issues — from privacy/data worries to slowing development— and the consequences could bring challenges for platforms and marketers similar. In contrast, platforms are continuing to develop quickly to increase engagement and this will provide brands access to many fresh methodologies to accomplish their objectives.
The social media industry keeps going to innovate and develop with rapid speed, generating both hits and misses at a growing rate. So what can we expect?
Below are some Social Media Trends for your brands, you can use it for benefit:
Augmented Reality
With the iPhone 8plus and iPhone XR coming into existence, the doors to amazing augmented reality experiences have been released.
This trend may originally begin off with mobile gaming but it won’t be long by it gets to social media platforms and Social Media Marketing Plan, with Snapchat by now teaming up with Bitmoji to allow users to project vibrant editions of them into the reality.
Companies will be capable enough to present their products in an innovative approach to the clients. For instant how some furniture would suite in their living room, or how a pair of sunglasses looks on your face.
Instagram Stories
Well, Snapchat was the first social media platform that allows users to upload post short videos, which automatically disappeared after 24 hours. Soon it becomes very trending more and more people have started using it, so Facebook decided to add this feature into its platform as well as on Instagram.
Exactly after a year when Instagram stories came into existence, the view count on it was around 20 million in a day.
In spite of other marketing platforms like B2B and B2C, this is one of the finest methods of presenting a brand. It sounds like fun using and viewing the Instagram stories, adding incredible tags, filters, and text to Social Media Marketing Plan.
Apart from this, it is simpler to realize things on Instagram which makes it the most famous brand. On Instagram, users can simply see the stories of people; it doesn’t matter if they are following them or not.
As like other platforms, you can also add relevant Hashtags using the keywords, which would make it easier for other users to discover you on the network. The tags which you use are clickable. This helps you to target your brand more easily. Most brands are trying to utilize many new methods such as taking polls and asking queries.
The key aim of using these as social media trends and Branding Services is to drive more people to view the stories they share. And for Marketing through Social Media.
Chats bots for better CRM
Chatbots help create real-time engagement with the clients. They professionally offer 24/7 services to consumers. Chatbots are faster as compare to other human beings in responding and taking requests. Around 2 billion people across the worldwide use Chatbots and the main aim of brands are on connecting the users on social media networks.
This year, it’s estimated that brands would spend more money and time to connect with the users through a chatbot. AI and Chatbots are the latest trends of 2019 that would allow the brands to provide tailored shopping experiences on platforms like WhatsApp, Messenger, and several others.
Influencer Marketing
Micro-influencers whose accounts with thousands and millions of followers can have an unbelievable amount of reach.
Brands reimburse these influencers to endorse their products. Research state that influencer marketing delivers 11 times the ROI as compared to customary digital marketing services and 49% of people recommend that they depend on influencers for their buying decisions.
Companies like Amazon and Ola have used Social Media Marketing Plan–based influencer marketing strategies to network with new customers and enhance engagement with existing customers.
Due to the grappling to bond with social media users and Social Media Advertising Agency through conventional commercials, influencer marketing will play a main role in bridging the gap.
Better Live Streaming
Live streaming assists brands to beat the competition in businesses, be a market leader and offer a cost-effective approach to pass a message to thousands.
Nowadays, brands – big and small – have begun using live streaming to drive the attention of followers.
The importance of live streaming is not from it gaining reputation, but rather from the technology we do it with that is progressing. With advance Smartphone and hardware coming up, more accessible video recording and processing are possible. This year more and more brands will begin to leverage the power of live streaming.
For example dance, yoga, aerobics studio go live daily during their sessions showing different aerobics forms and exercises – capturing and delivering a huge amount of excitement & interest in each class – serving as a platform to drive more people to be a part of it.
Conclusion
Presently, the bottom of social media is people more than technology, and hence it has become an important thing for businesses. Several new social media trends that will influence users and brands alike are growing and accelerating. Moreover, Instagram and Snapchat will have more traffic as millennial social media users more and more invest their time on such latest platforms. If you want to boost your brand or any business you can contact best Social Media Marketing Companies to help you know the trends that persist to grow in such platforms, and also help to create the appropriate strategies to reach your goals.
Social media platforms are a boom these days so in the running world we got to make the best of these platform in order to grow our business. Social media platforms are one of the best platforms which are having huge audience that are active 24*7.
Awesome post