Digital marketing is the key to reach a wide range of audience regardless of the geographic location. In today’s digital world usage of social media is increasing day in and out. There are numerous social media channels available to market your products and services. Its wise and effective use will not only build followers but also increase your revenue. If you want to sustain in the digitally competitive time, the online presence of your business is a must.
Social media acquires multiple ways to present your products or services among the target customers that allow you to increase sales via digital marketing. Opt for the prominent social media channels to market your brands and build followers rapidly; Instagram is one of them.
Utilize Instagram marketing tactics to build an audience that stays connected with your brand where you can strengthen your relationship with potential customers.
Instagram marketing has a great impact to build and maintain the branding of your business.
Which industries should utilize Instagram Marketing to build followers?
Instagram is now one of the social media platforms that are accessible worldwide, and its popularity is progressively rising. Any industry can create the Instagram profile and start practising digital marketing channel to go live and start reaching to your potential audience. However, the impact of the platform may differ from one industry to the other. If you have visually-driven products or services, Instagram is for you. Create attractive infographics to increase your customers through the visuals and build large numbers of followers. Additionally, Instagram marketing is a suitable platform for the brands and celebrities who would like to showcase behind the scene stuff.
Some of the following industries which use Instagram most include Hospitality, Fashion, Design, Entertainment, Animation, Food & Beverages, and many others.
Most of the well-known brands across the globe are using one or more social media marketing where Instagram is on the top list. Some famous brands and their followers on Instagram; Starbucks – 17.3 million followers, Red Bull – 10 million followers, Adidas Original- 30.5 million followers, American Express – 309k
What are the benefits of Instagram?
Instagram is one of the widely spread & accessible social media channels where pictures of brands build followers. It is exceptionally popular among consumers and growing rapidly. If you want to create & maintain branding and increase brand loyal customers, Instagram is for you.
- Promote sales by appropriately placing Call-to-Actions (CTA)
- Increase customer retention through increasing interactions
- Multiple opportunities to build followers of your brand quickly
- Trackable qualified leads & sales to measure accurate ROI
- Clear differentiation of personal & business profile
- Understand your customers’ behaviour to serve a better service
How to optimize Instagram marketing techniques?
Instagram is one of influential social media channels that is valuable to establish brand awareness by showcasing your products and services among the potential customers. Multiple Instagram marketing channels can drive you more customers that eventually increase sales & branding of your business.
Photo enhancement
Instagram facilitates users to apply various effects to their photographs with multiple options such as add blur, adjust brightness, give a vintage look, set analogue photography etc. These photo improvement features are essential to attract more users and build followers. Create stunning photographs of your products and services to attract your potential audience.
Add people
Just like Facebook’s tag a friend feature, Instagram allows you to add people. This feature enables to widespread your brand image to the specific target audience. Whenever you get a chance, acknowledge the customers and let them know you value them.
Social media sharing
The pictures you have uploaded to your Instagram profile can be used to other social media networks such as Facebook, Twitter, Flickr, etc. This facility allows you to build followers of your brand quickly & effectively through other digital networks as well. Use Instagram expertise to drive more customers from other social media channels.
Contests
Contests are one the most proactive ways to engage more customers & build followers through your target audience participation & prize distribution. The incentives to your customers hold them coming back to you so that you can easily increase brand loyal customers.
Hashtags
Add hashtag #, and target specific keywords on Instagram to build followers by optimizing the social one of the vital Instagram marketing options. Hashtags offer categorization of the photos so that you can attract more target audience towards your specific brands. Hashtags allow your content more discoverable on Instagram so wisely use hashtags on your posts.
Thus, Instagram is a great tool for social media marketing where building followers are accessible & quick with multiple Instagram marketing tactics. Practice multiple opportunities reasonably and create & maintain your business branding to increase your ROI quickly. Not only ordinary people or businesses are using Instagram but also the famous business brands and celebrities are utilizing Instagram marketing to build followers.
The key instinct of Instagram is to engage more customers with brands through their motivation, not by force. Thus, businesses have more opportunities to augment sales and attract brand loyal customers through Instagram marketing. And, Instagram is one of the digital marketing platforms where you can expand your business easily and efficiently.
What would you prefer forcing your brand message on customers? OR
Attract your target audience to engage by their determination?
If you would like to optimize Instagram marketing to build followers and branding of your business, you are at the right spot. ORBSL targets the potential customers for you. Contact us for more details to effectively utilize Instagram marketing techniques to build brands.
