8 Reasons That Your Website Is Not Ranking On Search Engines Results

When a website has prominent visibility on search engine result pages, the website gets more traffic. The higher search engine rankings are the main source to get qualified sales lead and make your business successful. However, sometimes the website may not have a stronger search engine positioning.

Have you ever wondered that why your website is not ranking on search engine results?

There are various reasons for not getting higher search engines rankings for your website. In this article, we will walk you through the 10 most common reasons why your website is hardly showing up on the search engine result pages. Let’s get started by understanding the common causes that are preventing your site to rank on search engines.

#1. Competitive keywords

It is common among beginners who always want to target the high-competitive keywords. The keywords with the most amount of search volume possible to get higher search engine rankings.

It is not a wrong practice to target the competitive keywords. But it would be better if you pick the right battle and select keywords that you can feasibly get your higher rankings. Try to rank for your website with your current domain authority and available resources including resources, time, and skill set.

In order to get higher search engine rankings, try to start small and pick easier keywords first. After this, you can gradually increase and target more competitive keywords as your website grows.

#2. Your website is not indexed

It is obvious that if your website is not indexed, it doesn’t have higher rankings. There are two main reasons that your website does not get rankings in search results.

First, your website is new. The new website usually takes time and dedicated actions to get search engines attention.

Second, mistakenly you have de-indexed your website. This sounds silly, but sometimes it happens. So, make sure that you have not clocked search engines from ranking your website.

#3. Your content lacks in quality

If you want to get higher search engine rankings for your website, make your content unique and valuable. Do not mistake long content with high-quality content.

Your content should offer values to your users. It also should be flawless and targeted towards the specific keywords.

Content is king. So produce the unique content to get higher search engine ranking results.

#4. Not enough backlinks

The more backlinks you have, there are more chances to get higher rankings for your website. The number of backlinks to your website is the most important ranking factor. Thus, put enough efforts in building a strong backlinks profile for your site.

Also, remember that not all backlinks are created equal. You need to focus on getting high-quality backlinks for your website. You can also focus on acquiring legitimate editorial backlinks from relevant authoritative websites in your business segment.

#5. Your website might be penalized

If you have practised the wrong optimization for your website, the search engines might have penalized your site. The wrong practices include keywords stuffing, poor quality backlinks, and low-quality content, not performed SEO, etc. These activities may consider as spam by the search engines.

When search engine recognizes the spamming activities on your website, they will penalize your website. And, prevent it from getting higher ranking positioning.

Once your website is penalized, it is difficult to get higher search engine rankings. Hence, practice the strategies from day one to get higher search engine ranking results.

#6. Your website is not responsive

When search engines rank your website, they always check for your site’s responsiveness. Moreover, the current tech-savvy time has overtaken the desktop usages. Electronic gadgets such as cell phones and tablets are in more use than PCs.

Thus, your website should be responsive for all the electronic devices with any size and resolution. When a website is not responsive for all mobile devices, it creates a bad user experience. Hence, your website does not have higher search engine rankings.

#7. No social media activities

Social media activities are as important as your all actions on a website. The social media links that lead to your website are vital for the search engine’s crawlers.

Your social media profiles give you a subtle and easy opportunity to share links to your website.

Use the various social media platforms such as Facebook, Twitter, LinkedIn, Pinterest, Instagram, etc. and get the account linked to your homepage. This will help you to boost your search engine ranking.

#8. Your website is not optimized for search engines

This is one of the main reasons that your website does not have higher rankings. Is your website loading faster? Have worked on social media strategies? When you want to get higher website rankings for the search engine results, your site must be optimized for search engines.

There are certain off-page and on-page SEO strategies to get your website in the top rankings on various search engine results.

Do you want to make your website well-optimized for search engines?

Strategically applied SEO tactics are the most important factor to get higher search engine rankings for a website. Optimize your site for all the factors including content, keywords, backlinks, social media, and follow the right search engine practices to get higher ranking positioning.

If you want to make your website SEO-friendly or you want to optimize the social media, you have arrived at the right spot. At ORBSL, our expert teams carefully analyze your business and work accordingly. Our teams are dedicated to getting the higher search engines rankings for your website. More importantly, our search engine optimization services are dedicated to connecting the right audience, targeted website traffic, and transparent measurable results. Contact us today to make your website optimized for search engines.