According to the Hubspot “Google drives 96% of mobile search traffic“.
Every year the number of mobiles sold is growing. Nowadays the plethora of people search every day something online with their smartphone. It is a fact we stay glued to our smartphones most of the time. Therefore, it only makes sense for marketers to focus on generating PPC Advertising optimized particularly for mobile phones. You can get profit from mobile-specific PPC ads only if you can create engaging and eye-catchy content. The below article will assist to know what you need to write engaging mobile PPC ads.
Write an attractive heading
The audience will only read your PPC Advertising if it has an interesting headline. With a boring and common, your user will be going ignore it. Below are some tips that can assist you in writing attention-grabbing headlines:
- Insert digit or numbers
- Include your keyword
- Write it in a question mode
- Make the readers inspired with your headline
- Think what implies to the audience and write the heading respectively
- Explain why readers should read your ad
Use the above tips to engaging headings and increase the engagement rate proper.
Introduce Special Offers
Everyone loves discounts. Your audience will be more happy to read your ad if you consider instant assignment offers and discounts. Several customers look for new offers and deals. So, if you include or mention the discounts and offers on both descriptions and heading, the audience will be very intrigued to click on the link.
Use a call-to-action
Sometimes, customers like to be told what to do. Statistics show that customized and strong CTAs can increase conversation rates by more than 20%. So, if you need to make your mobile PPC Advertisingsuccessful and effective, you should use a call to action in it. This will assist in making an ad more eye-catching.
Include the main benefits in the description
Focus on the key benefits that the customers will get using your product or services. For a mobile searcher, the benefit can be related to time, location or distance. However, make sure to keep the description of the ad short, that suits for a small screen of Smart Phone.
Use call extensions
Google says, using phone numbers in your ad improves the click-through rate by 6%-8%. Whereas writing the mobile PPC Advertising, you should insert call extensions and location extensions. When the users view your PPC ad while searching for your brand exactly, they may get tempted to call you. Therefore, you should ensure that they can ask you just by viewing your ad. This means, you can make your ad very appealing to the users.
Make the most of message extensions
If you have a small to medium-size business, you should use message extensions. Using it will help you in responding to the text messages that the possible customers send. When you use the message extension, the searcher clicks on a button, “text us for more information,” and the answer leads to the searcher done email or text message. There is also the alternative, using which the marketer can give the searcher with opportunities for several return messages that they can send.
Incorporate the prices in the ad
One of the initial ideas that any customer sees for is the price. So, including articles about it will assist you to take consideration of the readers. Including now the discount rate may involve the readers about how much they have to spend on the service or product. This will make sure that only those audiences will click on your ad who will be able to provide the specified price. This means that you will be spending on only those clicks that will point to a sale.
Add physical location
You should also make it simpler for the users to determine about your physical location . By incorporating the location, the searcher can identify the location and contact us, if required. This is also necessary because many users explore for products or service, covering“location near me” in their search query. It will be enough if you cover the distance, street name and city, and working hour. The physical location also rules which users will be clicking on your mobile PPC Advertising.