A strong e-commerce SEO Strategies is helpful to drive sales on your e-commerce store. What better way to do it than to make sure you rank higher than your competitors in search engines such as Google.
As per the U.S. Department of Commerce’s latest figures, e-commerce sales in the third quarter of 2017 reported for 9.1 percent of total U.S. retail sales. And it’s predictable to report for 17 percent of all U.S. retail sales by 2022, according to Forrester Research.
At the same time, payment technology is enduring to develop at boiling speed, offering retailers the capability to understand a huge range of payments and very streamline the payment knowledge for customers.
Apart from these, ever more customers prefer to visit retail websites online or on their Smartphones, where they can make payments rapidly and simply with the touch of a button. Given these collective trends, any progressive retail brand may wish to make building the best possible e-commerce experience a priority.
Though, before a customer can make a buy from an e-commerce site, they must be able to discover that site. That’s where search engine optimization, or SEO, is necessary. Whereas many businesses fairly spend sources in developing a great looking website, they frequently fail to notice main SEO Strategies that can assist them to grow more clients in the first place by potentially raising the ranking and, so, visibility of your site in search engines.
Below are the four SEO strategies that can assist to drive e-commerce sales.
Begin with Solid Research
A thriving SEO strategy starts with keyword research. Keyword research is vital as it assists you to know how your clients are getting to your website, with what keywords your competitors are using to drive the same viewers.
When searching for keywords, you should consider the below factors:
- How related the word is to your business
- How many people look for that word
- How aggressive the keyword is
Preferably, you want to develop your search strategy around many related words that are searched by a big audience and that aren’t being used by your competitor.
You won’t be able to ensure all of these boxes all of the time, which is where you have to get tactical. The more you know the definite search terms that people utilize, the more focused you can be on building content for that particular keyword. There are several tools available online that can assist perform keyword research and also allow you to track trends over time.
Create Content that Offers Value
After you’ve made a strong strategy for what keywords to focus on, you can start executing them onto your site. Search engine sites will punish you for keyword stuffing, so ensure that all of the terms are used obviously and that site content is written for humans rather than bots.
You should prefer writing a blog where you can create articles and other content pages that can assist you rank for particular search phrases. Apart from giving SEO value, a blog can also act as a center for your content marketing efforts and promote into email and social media campaigns.
For it to be successful, the content you create must give value to your clients. A crafty spammer may be able to trick search algorithms for a small while, but clients can tell the difference between something that is helpful and something that isn’t. Switch and Bait methods to get people to click through to your site may get short-term visits, but they can build long-term status damage.
Make Sure Your Website Works
Just like your car requires maintenance from time-to-time, it is vital to maintain your website regularly and make sure it’s meeting the requirements of your users. One of the most vital areas to focus on for search rankings is your website speed.
Since 2010, page load speed has been counted as criteria for search ranking algorithm, so if you’ve got a slow website, it could hide you in search results. This is also soon to be proper for your mobile site.
Eventually, it’s all about the user experience. If you aren’t providing value to the site visitor, then your website will be punished accordingly. Nowhere is a simplified, accessible experience more essential for an e-commerce site than during investigate. There are a lot of motives why a customer might ditch their shopping cart and a complicated or slow-loading site experience are two big ones.
Moreover ensuring that your page is running as fast as possible, it’s also vital to address error pages, remove unnecessary content and correct other difficulty areas of the site.
Usability Testing
Search engines are always changes and refinement their algorithms, so you must do the same. Ongoing optimization can consist of everything from changing site content to running usability tests. Below are some ideas for how to test and optimize your website to increase more visits and enhance the user experience.
- Enhance your pictures: Most e-commerce sites are complete of product images, but not all images are created equal. Utilize high-quality images that aren’t the equivalent as every other site and ensure that you’re tagging them properly.
- Avoid common content: See your product pages and product descriptions. If they look-like and sound the same as your competitors, you should regulate them. Product descriptions should be modified to return the voice and quality of your brand. Moreover, consider adding user feedback or other content to the page. Not only can this assist offer a better user experience as the customer can now make a sophisticated purchase, but it also launches unique content that will assist you to beat the competition in search rankings.
- Track user behavior: Ranking high in SERP is only one element of having a great e-commerce website. You should also often track how users act when they get to your site. Various tools show “heat maps” of your website, importance the areas where consumers navigate to and spend the most time. This real user information can be priceless in development changes to your website.
Conclusions
Whether you use one or all of these strategies, it is imperative to remember that Search Engine Optimization Services is vital. It needs time and attention, but a strong focus on Strategies will assist deliver not only more visitors but also higher-quality visitors to your site, which could often mean in more sales and long-term development.
