Establish and manage aggressive yet realistic SEO goals in 2019 to grow your business. If you want to increase visibility or you want to get more traffic on your website perform SMART SEO goals.
SEO refers to Search Engine Optimization which is a method to increase your website rankings on various Search Engine Result Pages like Google, Bing, Yahoo, Opera, etc.
Search Engine Optimization is a long-term process it cannot be done overnight. It takes a reasonable amount of time and SEO must be monitored and adjusted on a daily basis. Many business owners assume that SEO is a quick fix for their business performance and reduces SEO efforts by only selecting a few keywords related to their business. SEO needs the strategic efforts, and it must be monitored and adjusted on a daily basis. So don’t neglect SEO for your website.
Start the Search Engine Optimization in the right way with the SMART Goals. If you are in business from a while, you have likely heard about S.M.A.R.T. goals. If you have come across this acronym, it simply means Specific, Measurable, Achievable, Realistic, and Timely-bound. Use this formula to meet your SEO goals instead of scraping them.
Let’s Discuss S.M.A.R.T. SEO goals in detail.
Decide Specific Goals for SEO
When SEO goals and strategies are uncertain, it is hard to implement and measure the success of SEO. Break down your the objectives to get the right SEO result. Be specific about the goals so that you can have the result you want. For instance, I want to get more than 9000 visitors to my website. This represents that you have specific purpose towards our Search Engine Optimization strategies. Moreover, all staff that is associated with your website including Marketing & Sales Team should be aware of all the specific goals.
Include Measurable SEO Goals
To increase your website traffic, you need to get high rankings on some specific keywords. Often many companies overlook important analytics that contributed to the results. SEO metrics, link-building metrics, and real-world metrics are important when you are setting Measurable goals.
SEO metrics
- Rank for the keywords (converting & benchmarking)
- Citation Flow
Link-building metrics
- Back links building
- Total number of relevant links
Real-world metrics
- To increase organic traffic for your website
- Increase number of web pages that generates traffic
Analyze current traffic on your website to understand how users are attracted to your site. Also, the analysis of your website’s demographics helps you to set measurable goals.
Make the Goals Achievable
Your SEO goals should be challenging enough to sustain market competition, but it should be achievable as well. Predefine the SEO goals that are achievable. Do not set too high goals that you cannot achieve them at any cost.
Key considerations while you set Achievable SEO goals:
How can you target the keywords you want to rank higher positioning?
Are you in the same situation as other big players on the first page of search engines?
Do you have enough resources to achieve your goals?
Adopt a Realistic Approach to improve our SEO ranking
A realistic approach to gain higher SEO ranking allows you to get an effective result to grow your business. When your SEO goals are relevant, you may gain a spike in website traffic. If you are trying to reach the first page ranking for the given keyword, make sure the content is also relevant to your business offerings. Set realistic goals to hit the first-page visibility for your business. Thus, you will increase sales for your business. And, you may see noticeable conversions from the visitors. This implies the objective is something that is practical and physical components. For example, having the capacity to be recorded or contemplated.
Practice Timely-bound Goals
A goal with a specific timeframe helps you stay focused and motivates you to achieve it. On the other hand, goals with no deadlines or timeframes are more easily get drawn out, postponed, and cancelled. As I have said earlier, SEO takes a reasonable amount of time to display its productive results. Thus, set a goal that is time bound so that you can achieve it successfully. For instance, “I want to achieve more than 9000 visitors to my website within six months”.
When you are thinking about getting the desired outcomes for Search Engine Optimization, follow SMART goals.
Here is the illustration of SMART SEO goal. Decide the specific goals that you can achieve and measure the relevant, time-bound results.
“We want to achieve qualified sales leads from the organic search by 60% within the period of 11 months. We will accomplish this by moving our target keywords from the bottom of page 1 to the top half of page 1 of the search engine results.”
Specific — we want to raise leads for our website through organic search by 60 percent.
Measurable — clearly measurable through search engine rankings, organic traffic, and the results.
Achievable — Rankings can regularly be upgraded. Hence, this is achievable.
Realistic — this is an enhancement to the current lead source.
Time-bound — 12 months gives us a deadline.
Therefore, set the SMART goals for the Search Engine Optimization to grow your business. At, ORBSL, we help our client to grow their business by connecting them with the right audience, targeted website traffic, and transparent results. Contact us today to know more about how our Search Engine Optimization Services can grow your business.
Hey very cool web site!! Man .. Beautiful .. Amazing .. I’ll bookmark your website and take the feeds also…I’m happy to find numerous useful info here in the post, we need develop more techniques in this regard, thanks for sharing. . . . . .